How a Pietermaritzburg dental practice went from 14 Google reviews and no social media presence to a fully automated Stage 3 marketing system in 90 days.
Dr. Sipho Mthembu runs one of Pietermaritzburg's most respected dental practices. Technically excellent. Genuinely cared for by his patients. But when a new resident in Hayfields searched "dentist near me," his practice was invisible.
Fourteen Google reviews. No active social media. A website that hadn't been updated in four years. His competitors — some with objectively lower quality care — were ranking higher simply because they had a stronger online presence.
A professional, mobile-first website live in 12 days. Google Business Profile rebuilt from scratch with optimised description, all services listed, 20 new photos, and Q&A section.
Automated post-appointment SMS and email review requests via WhatsApp. 47 genuine new reviews in 60 days, bringing the total from 14 to 61 with a 4.8-star average.
AI-generated dental content across Instagram and Facebook. Meta Ads targeting patients within 10km of the practice. Cost per new patient lead: R145.
A custom AI assistant trained on the practice's full service menu, pricing, and hours. Handles all after-hours enquiries. Monthly TikTok/Reels video content pipeline.
"Value Point turned our practice's digital presence around completely. We're now getting consistent new patient enquiries from our website and Google every week. The AI handles everything — I haven't had to think about marketing once."
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